Tuesday, 16 July 2013

Winning: Kanye West Sells Out APC Collection, Crashes Site

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Photo by A.P.C
Photo by A.P.C
Kanye West is having a good day, hopefully.
After dropping his controversial album “Yeezus” to positive reviews and sales, welcoming his first child with girlfriend Kim Kardashian, West has another notch to add under his belt: successful fashion designer.
The rapper-turned-designer joined forces with Parisian brand A.P.C to launch a nine-piece capsule collection.
A.P.C head designer Jean Touitou revealed that the project took two years. Touitou added in a statement, ”Over the months, we kept hanging out and finally came up with the idea of doing a small capsule collection of clothes together.”
According to People magazine, the nine-piece collection ranges in price from $120 to $280 and consists of two pairs of jeans, several T-shirts, and hoodies. The finely edited collection went on sale online Sunday morning at about 10 a.m. Paris time,  immediately sold out and crashed the A.P.C. website.
This victory is especially sweet for West who has struggled deeply to make his mark in the finicky and cliquish fashion industry.
Prior to the launch, a friend of the rapper, Travi$ Scott tweeted,
“When I first landed in Paris. Ye brought me to APC headquarters to meet Jean seeing this collab come out  after many designers tellin Ye  he couldn’t do sh*** is so fresh.”
Fans of A.P.C and West who can’t fit in the current remaining size 25 jeans or an XXL T-shirt, will have a chance to pre-order through Wednesday as the company restocks.
What do you think of West’s collection?
Credit: A.P.C
Credit: A.P.C

Credit: A.P.C
Credit: A.P.C
Credit: A.P.C
Credit: A.P.C

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